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Unauthorized use of name, portrait, voice, likeness, or picture of any person; digital replica; civil liability; statute of limitations. Expands the existing ability for any person to maintain a suit in equity, including the accompanying remedies available, for the unauthorized use of his name, portrait, or picture for advertising purposes or for purposes of trade to include the unauthorized use of his voice or likeness. The bill creates civil liability for a person who produces, distributes, or makes available the digital replica, defined in the bill, of a person's voice or likeness in an expressive audiovisual work or sound recording without first obtaining prior written consent as specified and with exceptions enumerated in the bill. The bill also extends the current statute of limitations for such civil suits from 20 years to 100 years after the death of such person. The provisions of the bill do not become effective unless reenacted by the 2027 Session of the General Assembly.
Introduced
Jan 13, 2026
Last Action
Mar 11, 2026
Session
VA 2026
Sponsors
1 primary · 3 co
Senate substitute agreed to by House (96-Y 0-N 0-A)
Passed Senate with substitute Block Vote (40-Y 0-N 0-A)
Engrossed by Senate - committee substitute
Courts of Justice Substitute agreed to
Read third time
Passed by for the day Block Vote (Voice Vote)
Constitutional reading dispensed (on 2nd reading) (39-Y 0-N 0-A)
Passed by for the day (Voice Vote)
Rules suspended
Reported from Finance and Appropriations (15-Y 0-N)
Fiscal Impact Statement from Department of Planning and Budget (HB581)
Committee substitute printed 26108207D-S1
Reported from Courts of Justice with substitute and rereferred to Finance and Appropriations (13-Y 0-N)
Fiscal Impact Statement from Department of Planning and Budget (HB581)
Constitutional reading dispensed (on 1st reading)
Referred to Committee for Courts of Justice
Read third time and passed House (98-Y 0-N 0-A)
Engrossed by House - committee substitute
committee substitute agreed to
Read second time
Read first time
Reported from Courts of Justice with substitute (22-Y 0-N)
Committee substitute printed 26106977D-H1
Subcommittee recommends reporting with substitute (9-Y 0-N)
Assigned HCJ sub: Civil
Referred to Committee for Courts of Justice
Prefiled and ordered printed; Offered 01-14-2026 26103196D
Get a plain-English explanation of what this bill does, who it affects, and why it matters.
Senate substitute agreed to by House (96-Y 0-N 0-A)
Jackie H. Glass