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Amends the Personalized Algorithmic Pricing Disclosure Act. Provides that any entity that sets the price of goods or services using personalized algorithmic pricing, and that directly or indirectly advertises, promotes, labels, or publishes a statement, display, image, offer, or announcement of personalized algorithmic pricing to a consumer, using personal data specific to the consumer, shall include a specified disclosure. Sets forth exceptions to the provision. Provides that a violation of the Act constitutes an unlawful practice under the Consumer Fraud and Deceptive Business Practices Act. Amends the Consumer Fraud and Deceptive Business Practices Act to make a conforming change. Effective immediately.
Introduced
Feb 10, 2026
Last Action
Mar 4, 2026
Session
IL 104th
Sponsors
1 primary · 0 co
Assigned to Consumer Protection Committee
First Reading
Referred to Rules Committee
Filed with the Clerk by Rep. Abdelnasser Rashid
Get a plain-English explanation of what this bill does, who it affects, and why it matters.
Assigned to Consumer Protection Committee